Local SEO is a Search Engine Optimization(SEO) strategy that gets your business showing up on local search engine result pages(SERPs)and Google maps. It belongs to the broader category of Digital Marketing known as Search Engine Marketing. What makes Local SEO special though, is that it puts you right in front of local customers, unlike national SEO which targets the search result pages of the entire country.
These days, more and more people are turning to Google to find local businesses. In fact, Google has released data stating that as of 2022, 46% of all Google Searches are asking about local information , and of these searches, 88% result in a purchase the very next day.
This means that if you are a small business or even medium-large business based in NJ, it is extremely profitable to rank high on local search results as it puts you right in front of a potential customer.
Local SEO gets potential clients looking at your website over your competition.
That means more traffic, leads, sales, and profit.
Since your website is always online on the internet, having your site optimized in local searches is the closest thing you can get to a 24/7 sales team. As people are always looking up nearby businesses, Local SEO makes sure that people are always finding your website.
If done right, SEO has one of the highest returns on investment for marketing. Unlike PPC(aka Google Ads), where traffic stops as soon as the money-well dries up, each dollar invested in SEO will keep traffic and customers coming for years.
How Much Does NJ Local SEO Cost?
Picking the right SEO agency is crucial for your success. The cost of local SEO campaigns is largely dependent on how comprehensive your SEO strategy is and how competitive your industry is
That being said, one question I like to ask business owners is what is the cost of not crushing Local SEO? Typically this is tens of thousands on Google Ads campaigns over the same time period, however, once the money well dries up, so too does all the traffic.
SEO, however, is like PPC's much better and handsome little brother. It might take an investment to get it going, but once you start crushing those top pages, it's really easy to stay there and make enormous returns on your investment.
There are ultimately two choices you have for ranking your website on Google locally:
You can spend time learning to do it and do it yourself, or you can hire an SEO company to do it for you.
Regardless of which of these two paths you take, one thing is certain, and it's that before you do anything,
You first need to know what mistakes you're website already has.
If you don't, it would be like building a skyscraper on a shaky foundation. No bueno.
This is why, for a limited time, we're offering a special specifically for New Jersey Businesses looking to grow...
As a NJ local SEO company, we've never forgotten our roots and the community that supported us to become who we are today. As a way to give back to the community, and help the local businesses thrive,
We are gathering our team of expert SEOs and we are offering a limited-time Local SEO Review where we'll unearth all the errors crawling on your website.
Errors, that if you simply looked at and fixed, would immediately improve your rankings on local Google search results.
And no, this isn't one of those generic "free SEO audit" generators you see rolling around the internet. You know, the ones you can get in 10 seconds, but are impossible to understand and do absolutely nothing for your business?
Instead, you'll be getting our personal team of SEO experts to come in and diagnose your website for any growth-harming conditions it has.
At the end of our examination, we'll give you a total of 4 understandable reports on your current organic presence and what action steps you can take immediately to see massive gains.
And if SEO isn't quite your forte, we are also including a no-nonsense, straight-to-the-point 15 minute strategy session with one of our SEO experts.
Oh, and did we mention, that if you are a New Jersey-based business(and can provide proof), we are offering this special for FREE? Yes, you heard right, if you run a business in New Jersey, then you don't have to pay a single cent to get our expert feedback.
FREE NJ Local SEO Review
What you'll get in a few days:
- 2 Detailed SEO reports going over your website's local presence on Google(On page, Off page).$200 in value.
- An additional 2 reports listing out action steps you can take to immediately to boost your local rankings.$200 in value.
- 15 minute strategy session with an in-house local SEO expert. $200 in value.
This is absolutely free with zero obligation and our feedback will double your traffic, so there's no reason not to try it.
After cycling through multiple NJ SEO companies and seeing no results, I finally came across LevelU. Choosing to work with LevelU is hands down one of the best business investment decisions I have ever made. Marvin is awesome to work with! He goes above and beyond to make sure I am happy with the results each month. I am 6 months in and website traffic, keyword rankings, leads and calls are through the roof. I highly recommend LevelU for your local SEO needs! They will not let you down!
LevelU really went above and beyond in their search engine optimization marketing with us. At first I was a bit skeptical because of their guarantee, but looking at it now, they don’t even need it! They were able to get my decor business ranking on local search and in a few other cities within 4 months. Now we’re getting phone calls all day asking about our services and we couldn’t have done it without LevelU by our side handling our SEO. If you’re a New Jersey business owner looking to grow your reach and get more customers, then Marvin is the man you should talk to.
We've been working with LevelU for 6 months and they have been fantastic! We've seen great results, even early in our campaign. I also want to commend them on their customer service skills and communication as well. They always address and prioritize any concerns we have and make us feel like an extremely valued client. Marvin, has been great to work with. He has gone above and beyond to make sure that our local SEO NJ program is focused on our KPIs for targeted keywords and content. For any NJ business who is looking to improve their organic rankings, I highly recommend LevelU for all your SEO needs! One of the best decisions we’ve ever made!
The Proof is in the Pudding
Marketers Lie, Numbers Don't.
4x Monthly Organic Traffic in less than 2 months.
At LevelU, we put results first. Anyone can say they are the best, but not everyone can prove it. With Stemcells, we implemented an aggressive SEO marketing strategy and exploded their traffic from 1,500 to 5,000 monthly visitors in 55 days. This is just one example of what we can do for your business, see below for more.
Does your business serve a local market? If so, your business has the most to gain from NJ local SEO.
Local SEO is designed to get local clients to look at your website and services. So, if your business relies heavily on local clients who happen to use Google to find businesses of your kind, then you have a lot to gain from implementing a local SEO strategy.
Businesses that primarily serve local clients like these benefit from local SEO NJ because, for one, the search engine optimization gets the potential client to see your business on Google, and it also has the hidden benefit of making your business a local brand. This means that your business will be seen as more reputable, which helps with word-of-mouth referrals and also with making more sales.
Business that benefit greatly from Local SEO:
- Dentists, Doctors, Psychologists
- Law Offices, Real Estate
- Veterinarians, Pet Services
- Electricians, Plumbers, Exterminators
- Flooring Contractors, Roofing Contractors, Construction Services
- Bars, Restaurants, Retail Stores
- Local Gyms
- Auto Repair
If people use Google to find local businesses like yours, then local SEO would have a tremendous impact in bringing customers to your business.
Proven Strategies that Work for Local SEO NJ
How rigorous your NJ local SEO needs to be is entirely dependent on how competitive your industry rankings are on search engines. The stiffer the competition, the harder it is to rank, however following these proven steps will improve your rankings.
With that said, an effective local SEO strategy for a small or medium-sized business will follow these 8 principles to dominate rankings on the search engines:
1) Google My Business Set Up
If there was one thing you could do to see the most improvement in your rankings, it would be to set up your business on Google My Business(GMB) so that you can show up on the Google map.
Google My Business is relatively easy to set up and allows you to display important information about your business to potential NJ customers. This information can include:
- Contact Details
- Business Hours
- Social Media Pages
- Services Offered
- Upcoming Events
Additionally, a Google My Business listing is one of the simplest ways to set up your business to be found online. For every search that has a local intent, Google shows the top 3 businesses on a google map above all the other results. To be put on that list, a GMB listing is required. As the business owner you can do this easily in less than an hour.
2) Website Optimized For Mobile
Google is the kind of company that cares about giving their users the best possible experience. As a result, Google will actively punish your website's rankings if it is not optimized for mobile.
One easy way to see whether or not your website is optimized for mobile is to use Google's mobile friendly test tool.
If your website is not mobile optimized, from our experience, the most common causes for this are:
- Your website is simply not mobile responsive. Images and text boxes do not scale appropriately causing the website to be unreadable on mobile devices.
- Slow mobile load times.
- Too many plugins.
- Out of date software.
3) Incorporates Long Tail Keywords as well as Short Tail Keywords
Short tail keywords tend to get the most searches on Google however they also tend to be the most competitive. Long tail keywords, on the other hand, get a lot fewer searches but are also much easier to rank well on. Another benefit of long-tail keywords is that they are also more likely to result in a sale as longer searches typically have more buyer's intent.
The best SEO companies will target both in a local SEO strategy which allows you to benefit from low-hanging fruit and easily generate traffic to your website with the long-tail keywords, while also allowing you to receive trickling traffic with the shorter keywords. Additionally, over time, you will rank higher with shorter keywords as your website raises its authority and improves its content. This makes a diversified keyword portfolio crucial for long-term SEO marketing success
4) On Page SEO
On page SEO are basically the different practices that are visible on the page that are done to boost rankings on search engines. Examples of this included in most SEO services are:
- Keywords in text.
- Keywords in the page title.
- Keywords in H1 tags(typically the largest text on the page).
5) Optimize Your Homepage
Most of the homepages we've seen are not optimized for the keywords being targeted. For rankings having your keywords on your homepage makes it much easier for your website to show up on local searches.
Here's how you can optimize your homepage for SEO:
- Keywords in the page title.
- An enticing page title that motivates searchers to click.
- Keywords in H1 tags(typically the largest text on the page).
- Keywords in text.
- Make the page faster and mobile responsive.
6)Incorporates Off Page SEO / Link Building
Any NJ SEO agency or SEO consultant worth their salt knows that in order for a local SEO strategy(or even Organic SEO) to succeed, they need to do link building. Link building connect the internet and proper, relevant, and high quality links is how Google determines rankings on the search pages.
7)Doesn't forget about "near me" searches
'Near me" searches are becoming the most frequent searches on Google. In one of their recent studies, Google said that near me searches have doubled over the years and are only increasing. If you're not sure what near me searches are, think about the last time you looked to a restaurant on the internet. Odds are, you typed something like "restaurants near me." Given how popular these types of searches are, dominating the rankings with them is a must in any local SEO campaign. And here's the kicker, normally, near me searches result in Google's map-pack being shown, however, they also can show for organic listings. For example, this page ranks on page 1 for
- "SEO companies near me NJ"
- "SEO near me New Jersey"
- "SEO agency near me NJ"
- "SEO services near me New Jersey"
- "SEO company near me NJ" These are all small variations for the same thing, however optimizing our page for this keyword grouping with "SEO near me NJ" easily brings this page an additional 300 visitors every month. That's an impactful difference, and one that most New Jersey local SEO companies don't know about.
8)Reviews Results and Adapts
A proper SEO strategy that produces high-ranking websites is not a set-it and forget-it task. Oftentimes, to boost rankings, you will need to review how your local SEO work is performing and improve on areas you fell short. Additionally, Google keeps track of the number of times you revise your content and will rank you higher on google my business(Google map-pack)and organic SEO(regular search engine result pages) because of it.
9)Does Not Promise Unrealistic Results
Picking the right SEO agency is crucial for your success. Local SEO NJ is a process that takes a lot of effort and time to get done right. One of the tell-tale signs that you are about to get ripped off is if a New Jersey SEO company promises you certain results, especially without backing it up with some collateral. Any company that does is as trustworthy as Pinocchio. At LevelU, however, we put our money where our mouth is and guarantee Google rankings or else we work for free until we do. Get your free expert SEO review to figure out why your business isn't showing up locally(and losing out on many local customers).
What's stopping you from reaching the next level in your business?
Click below to sign up for a zero commitment Free SEO Review so you can learn what's killing your organic presence(while there is still availability).