Home Furniture Ecom Brand: +$83,000/mo & 316% traffic increase in 2.5 months

May 28, 2024

Sometimes, the right strategy meets the right brand… and you get something absolutely incredible.

With this brand, we've certainly broken some form of record with the amount we increased their organic revenue - in just 2.5 months.

Before I dive into what exactly we did to deliver these results, let me give you a backstory of where the brand was at when we first started working with them.

Home Furniture Brand Backstory

This brand in particular had already been doing SEO for about 3 years, which you see in the picture above - they had about 20,000 visitors/mo.

Now, the main problem they were facing, was that they weren't seeing a lot of conversions from that traffic, at least not what they would expect from that kind of volume.

After digging into their situation some more, we figured out the reason why.

The majority of their traffic was coming from blog content.

Now, I will say, that in some niches and for some brands, blog content is critical for SEO success - especially if you need to educate a consumer before they are ready to buy.

However, for this home furniture brand, that simply wasn't the case since they mainly just sold rugs - which you don't need to educate people on. And so all that blog traffic was simply padding their numbers.

However, it was not completely in vain, because we were able to utilize this library of content to supercharge our strategy.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research. A lot of brands think that they have already picked the best keywords in their market(and this brand was no different), however, you'd be suprised at the kind of opportunites you can find when you cross map your top 10 SEO competitors and see what they are ranking for.

Within 30 seconds of using Semrush's keyword gap tool, we had over 15,000 keywords to dig through.

And a couple of filters to narrow the results, we were able to find over 70 untapped keyword clusters that this brand could easily rank for. These keywords generate over 350,000 searches per month for people who are actively looking to buy products - not read blogs!

After collecting these keywords, our next step was to create new collection pages or in some cases, optimize already existing collection pages to target these new keywords.

Collection Page Optimization

Our process for optimizing collection pages is very simple - yet very effective.

It's so simple that honestly, anyone could use this process to perfectly optimize their collection page's On Page SEO, and you don't need years of SEO experiece to do this effectively.

The goal of On-Page SEO is to show Google that your page is about the keyword you're going after.

This means that if your page is already ranking on page 2 or 3 for a keyword - then you've done your job when it comes to On-Page SEO.

Any further optimization would at best lead to very marginal ranking improvement, and at worse lead to you losing your rankings due to over-optimization.

A lot of brands and SEOs obsess over getting their On-Page SEO as perfect as it can be, but I'm here to say that after a certain point(once you are in the top 30 pages), it is better to focus on building backlinks than it is to make your content slightly better.

This is why our strategy leverages the basic elements that Google's algorithm needs to figure out what the page is about.

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 3 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added 70 pages but also optimized over 100 pages on their website.

However, this simple On Page optimization was largely responsible for that initial spike of about 10,000 extra visitors per month that this brand saw 1 month after we started working with them.

Our next step after optimizing the collection pages, was connecting all of them with internal links.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This home furniture brand sold a broad collection of area rugs, so we divided them all into specific categories such as:

  • Runner Rugs

  • Round Rugs

  • Bath Mats

  • Door Mats

  • 10x14 Area Rugs

  • 9x12 Area Rugs

  • 8x10 Area Rugs

  • 6x9 Area rugs

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Black Runner Rugs

  • Blue Round Rugs

  • Red Bath Mats

  • Modern Door Mats

  • Black & White 10x14 Area Rugs

  • Burgundy 9x12 Area Rugs

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Also, remember how this brand had a bunch of blogs that were getting a decent amount of traffic but very little conversions?

We used this same internal linking strategy with the blogs, internally linking related blogs together, and sending internal links into related collection pages.

The end result was that the blogs were getting more traffic, and also funneling that traffic into the collection pages which led to more sales.

But also, by internally linking to the collection pages, we also sent massive amounts of topical authority(as well as regular authority since the blogs had a solid amount of backlinks) into the collection pages we wanted to rank.

This, coupled with our backlink outreach, was one of the biggest reasons why this brand's traffic exploded the way it did in such a short amount of time.

Backlink Outreach at Scale

Everyone knows backlink building is important, but what most people don't know, is the sheer scale you want to operate at in order to maximize this process.

When most SEOs do backlink outreach, they are manually sending emails from their personal email account. There are a few problems with this:

1) They can maybe send out 30 emails a day maximum.

2) This manual approach takes away valuable time that could have been used in other areas of the campaign.

3) The conversion rate of these emails sent from the SEO's account is MUCH lower than if the email came from someone relevant in the company(such as the CMO/CEO)

4) Often times, they are landing in spam anyways because they didn't follow the necessary protocols.

The end result of this, is that most people struggle to build more than 3 links a month to their website, which is perfectly fine if you're ok with waiting years to get results from SEO.

But if you're looking to hit growth targets as fast as possible, then you're going to need a different approach - which is exactly what we've come up with for our backlink outreach.

Here's what we do differently:
1) We send from 10-15 emails accounts. For this campaign, we used the CMO of the brand as our email avatar.

2) We use advanced AI personalization that allows us to personalize even more than we ever could with manual outreach.

3) We used seperate domains, and followed a strict warmup protocol to ensure our emails never land in spam.

4) We only send emails to websites that link out to our competitors. This makes it so that we're only building links that are proven to move the needle(as our competitors are ranking with them).

Using this strategy, we're able to send about 15x more emails, and land about 20x more backlink opportunities.

The end result? We're able to build backlinks and authority at a rate our competitors could never reach, which is exactly what we did with this home furniture brand to give them the edge they needed to outrank their competitors in less than 2.5 months.

Our strategies are truly unmatched, which is why we are confindent in only working on a performance guarantee basis - which is something that no other SEO agency on the planet is willing to do.

Sometimes, the right strategy meets the right brand… and you get something absolutely incredible.

With this brand, we've certainly broken some form of record with the amount we increased their organic revenue - in just 2.5 months.

Before I dive into what exactly we did to deliver these results, let me give you a backstory of where the brand was at when we first started working with them.

Home Furniture Brand Backstory

This brand in particular had already been doing SEO for about 3 years, which you see in the picture above - they had about 20,000 visitors/mo.

Now, the main problem they were facing, was that they weren't seeing a lot of conversions from that traffic, at least not what they would expect from that kind of volume.

After digging into their situation some more, we figured out the reason why.

The majority of their traffic was coming from blog content.

Now, I will say, that in some niches and for some brands, blog content is critical for SEO success - especially if you need to educate a consumer before they are ready to buy.

However, for this home furniture brand, that simply wasn't the case since they mainly just sold rugs - which you don't need to educate people on. And so all that blog traffic was simply padding their numbers.

However, it was not completely in vain, because we were able to utilize this library of content to supercharge our strategy.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research. A lot of brands think that they have already picked the best keywords in their market(and this brand was no different), however, you'd be suprised at the kind of opportunites you can find when you cross map your top 10 SEO competitors and see what they are ranking for.

Within 30 seconds of using Semrush's keyword gap tool, we had over 15,000 keywords to dig through.

And a couple of filters to narrow the results, we were able to find over 70 untapped keyword clusters that this brand could easily rank for. These keywords generate over 350,000 searches per month for people who are actively looking to buy products - not read blogs!

After collecting these keywords, our next step was to create new collection pages or in some cases, optimize already existing collection pages to target these new keywords.

Collection Page Optimization

Our process for optimizing collection pages is very simple - yet very effective.

It's so simple that honestly, anyone could use this process to perfectly optimize their collection page's On Page SEO, and you don't need years of SEO experiece to do this effectively.

The goal of On-Page SEO is to show Google that your page is about the keyword you're going after.

This means that if your page is already ranking on page 2 or 3 for a keyword - then you've done your job when it comes to On-Page SEO.

Any further optimization would at best lead to very marginal ranking improvement, and at worse lead to you losing your rankings due to over-optimization.

A lot of brands and SEOs obsess over getting their On-Page SEO as perfect as it can be, but I'm here to say that after a certain point(once you are in the top 30 pages), it is better to focus on building backlinks than it is to make your content slightly better.

This is why our strategy leverages the basic elements that Google's algorithm needs to figure out what the page is about.

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 3 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added 70 pages but also optimized over 100 pages on their website.

However, this simple On Page optimization was largely responsible for that initial spike of about 10,000 extra visitors per month that this brand saw 1 month after we started working with them.

Our next step after optimizing the collection pages, was connecting all of them with internal links.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This home furniture brand sold a broad collection of area rugs, so we divided them all into specific categories such as:

  • Runner Rugs

  • Round Rugs

  • Bath Mats

  • Door Mats

  • 10x14 Area Rugs

  • 9x12 Area Rugs

  • 8x10 Area Rugs

  • 6x9 Area rugs

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Black Runner Rugs

  • Blue Round Rugs

  • Red Bath Mats

  • Modern Door Mats

  • Black & White 10x14 Area Rugs

  • Burgundy 9x12 Area Rugs

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Also, remember how this brand had a bunch of blogs that were getting a decent amount of traffic but very little conversions?

We used this same internal linking strategy with the blogs, internally linking related blogs together, and sending internal links into related collection pages.

The end result was that the blogs were getting more traffic, and also funneling that traffic into the collection pages which led to more sales.

But also, by internally linking to the collection pages, we also sent massive amounts of topical authority(as well as regular authority since the blogs had a solid amount of backlinks) into the collection pages we wanted to rank.

This, coupled with our backlink outreach, was one of the biggest reasons why this brand's traffic exploded the way it did in such a short amount of time.

Backlink Outreach at Scale

Everyone knows backlink building is important, but what most people don't know, is the sheer scale you want to operate at in order to maximize this process.

When most SEOs do backlink outreach, they are manually sending emails from their personal email account. There are a few problems with this:

1) They can maybe send out 30 emails a day maximum.

2) This manual approach takes away valuable time that could have been used in other areas of the campaign.

3) The conversion rate of these emails sent from the SEO's account is MUCH lower than if the email came from someone relevant in the company(such as the CMO/CEO)

4) Often times, they are landing in spam anyways because they didn't follow the necessary protocols.

The end result of this, is that most people struggle to build more than 3 links a month to their website, which is perfectly fine if you're ok with waiting years to get results from SEO.

But if you're looking to hit growth targets as fast as possible, then you're going to need a different approach - which is exactly what we've come up with for our backlink outreach.

Here's what we do differently:
1) We send from 10-15 emails accounts. For this campaign, we used the CMO of the brand as our email avatar.

2) We use advanced AI personalization that allows us to personalize even more than we ever could with manual outreach.

3) We used seperate domains, and followed a strict warmup protocol to ensure our emails never land in spam.

4) We only send emails to websites that link out to our competitors. This makes it so that we're only building links that are proven to move the needle(as our competitors are ranking with them).

Using this strategy, we're able to send about 15x more emails, and land about 20x more backlink opportunities.

The end result? We're able to build backlinks and authority at a rate our competitors could never reach, which is exactly what we did with this home furniture brand to give them the edge they needed to outrank their competitors in less than 2.5 months.

Our strategies are truly unmatched, which is why we are confindent in only working on a performance guarantee basis - which is something that no other SEO agency on the planet is willing to do.

Sometimes, the right strategy meets the right brand… and you get something absolutely incredible.

With this brand, we've certainly broken some form of record with the amount we increased their organic revenue - in just 2.5 months.

Before I dive into what exactly we did to deliver these results, let me give you a backstory of where the brand was at when we first started working with them.

Home Furniture Brand Backstory

This brand in particular had already been doing SEO for about 3 years, which you see in the picture above - they had about 20,000 visitors/mo.

Now, the main problem they were facing, was that they weren't seeing a lot of conversions from that traffic, at least not what they would expect from that kind of volume.

After digging into their situation some more, we figured out the reason why.

The majority of their traffic was coming from blog content.

Now, I will say, that in some niches and for some brands, blog content is critical for SEO success - especially if you need to educate a consumer before they are ready to buy.

However, for this home furniture brand, that simply wasn't the case since they mainly just sold rugs - which you don't need to educate people on. And so all that blog traffic was simply padding their numbers.

However, it was not completely in vain, because we were able to utilize this library of content to supercharge our strategy.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research. A lot of brands think that they have already picked the best keywords in their market(and this brand was no different), however, you'd be suprised at the kind of opportunites you can find when you cross map your top 10 SEO competitors and see what they are ranking for.

Within 30 seconds of using Semrush's keyword gap tool, we had over 15,000 keywords to dig through.

And a couple of filters to narrow the results, we were able to find over 70 untapped keyword clusters that this brand could easily rank for. These keywords generate over 350,000 searches per month for people who are actively looking to buy products - not read blogs!

After collecting these keywords, our next step was to create new collection pages or in some cases, optimize already existing collection pages to target these new keywords.

Collection Page Optimization

Our process for optimizing collection pages is very simple - yet very effective.

It's so simple that honestly, anyone could use this process to perfectly optimize their collection page's On Page SEO, and you don't need years of SEO experiece to do this effectively.

The goal of On-Page SEO is to show Google that your page is about the keyword you're going after.

This means that if your page is already ranking on page 2 or 3 for a keyword - then you've done your job when it comes to On-Page SEO.

Any further optimization would at best lead to very marginal ranking improvement, and at worse lead to you losing your rankings due to over-optimization.

A lot of brands and SEOs obsess over getting their On-Page SEO as perfect as it can be, but I'm here to say that after a certain point(once you are in the top 30 pages), it is better to focus on building backlinks than it is to make your content slightly better.

This is why our strategy leverages the basic elements that Google's algorithm needs to figure out what the page is about.

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 3 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added 70 pages but also optimized over 100 pages on their website.

However, this simple On Page optimization was largely responsible for that initial spike of about 10,000 extra visitors per month that this brand saw 1 month after we started working with them.

Our next step after optimizing the collection pages, was connecting all of them with internal links.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This home furniture brand sold a broad collection of area rugs, so we divided them all into specific categories such as:

  • Runner Rugs

  • Round Rugs

  • Bath Mats

  • Door Mats

  • 10x14 Area Rugs

  • 9x12 Area Rugs

  • 8x10 Area Rugs

  • 6x9 Area rugs

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Black Runner Rugs

  • Blue Round Rugs

  • Red Bath Mats

  • Modern Door Mats

  • Black & White 10x14 Area Rugs

  • Burgundy 9x12 Area Rugs

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Also, remember how this brand had a bunch of blogs that were getting a decent amount of traffic but very little conversions?

We used this same internal linking strategy with the blogs, internally linking related blogs together, and sending internal links into related collection pages.

The end result was that the blogs were getting more traffic, and also funneling that traffic into the collection pages which led to more sales.

But also, by internally linking to the collection pages, we also sent massive amounts of topical authority(as well as regular authority since the blogs had a solid amount of backlinks) into the collection pages we wanted to rank.

This, coupled with our backlink outreach, was one of the biggest reasons why this brand's traffic exploded the way it did in such a short amount of time.

Backlink Outreach at Scale

Everyone knows backlink building is important, but what most people don't know, is the sheer scale you want to operate at in order to maximize this process.

When most SEOs do backlink outreach, they are manually sending emails from their personal email account. There are a few problems with this:

1) They can maybe send out 30 emails a day maximum.

2) This manual approach takes away valuable time that could have been used in other areas of the campaign.

3) The conversion rate of these emails sent from the SEO's account is MUCH lower than if the email came from someone relevant in the company(such as the CMO/CEO)

4) Often times, they are landing in spam anyways because they didn't follow the necessary protocols.

The end result of this, is that most people struggle to build more than 3 links a month to their website, which is perfectly fine if you're ok with waiting years to get results from SEO.

But if you're looking to hit growth targets as fast as possible, then you're going to need a different approach - which is exactly what we've come up with for our backlink outreach.

Here's what we do differently:
1) We send from 10-15 emails accounts. For this campaign, we used the CMO of the brand as our email avatar.

2) We use advanced AI personalization that allows us to personalize even more than we ever could with manual outreach.

3) We used seperate domains, and followed a strict warmup protocol to ensure our emails never land in spam.

4) We only send emails to websites that link out to our competitors. This makes it so that we're only building links that are proven to move the needle(as our competitors are ranking with them).

Using this strategy, we're able to send about 15x more emails, and land about 20x more backlink opportunities.

The end result? We're able to build backlinks and authority at a rate our competitors could never reach, which is exactly what we did with this home furniture brand to give them the edge they needed to outrank their competitors in less than 2.5 months.

Our strategies are truly unmatched, which is why we are confindent in only working on a performance guarantee basis - which is something that no other SEO agency on the planet is willing to do.

You could be next.

You've seen how effective our DTC Niche Authority Method is at profitably scaling brands.


No longer will you have to constantly worry about the next Ad update wiping your business out.


No longer, will you have to fork over your margins to Amazon for the latest seller's fee.


Take the chance to see if you could be the next brand we scale using our proven and proprietary SEO strategies.

You've seen how effective our DTC Niche Authority Method is at profitably scaling brands.
No longer will you have to constantly worry about the next Ad update.

No longer, will you have to fork over your margins to Amazon for the latest seller's

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Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.

Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.

Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.