Footwear Ecom Brand: +$71,000/mo & 853% traffic increase in 3.5 months

May 28, 2024

Working with this footwear brand has shown me that even brands that start off with very little traffic and authority(they were about 7,500 visits/mo before we started, and had a DA of 24), can see explosive results from the Niche Authority Method.

Before I show you what we did with this brand, let's dive into their back story

Footwear Brand Backstory

Before we started working with this brand, they did absolutely 0 SEO. I'm talking 0 blogs, 0 On-Page optimizations - nada.

They were ranking for their branded search terms and doing pretty of of just Meta ads alone.

However, due to a recent streak of Meta bugs that caused their campaings to overspend(and not give any traffic), they really wanted to diversify where their sales were coming from.

Which is when they came to us.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research.

Due to this brand being completely fresh when it came to SEO, we had to do a lot more keyword reseach than we typically do.

I will say though, that if you're just starting out an SEO campaign, one of the best places to find keywords is by putting your competitors into Semrush's keyword gap tool, and then use a keyword difficulty(KD) filter to only target keywords that you can rank for.

Since this brand had a DA of 24 when we started, we only targeted keywords up to a KD of 45. This isn't an exact science, however, it allows us to aggresively pursue keyword opportunites that we can rank for in less than 3 months, which played a big part in how we grew their organic traffic by 8x in such a short time frame.

By using various filters, we were able to find over 90 keyword clusters that were getting an estimated 970,000 searchers per month. Now keep in mind, that even if you ranked #1 for all of these keywords, you would only get a fraction of this volume actually visiting your website - but the sheer scale that we operate in makes is so that we only need to be in the top 5-7 search results for these keywords for our client to see a massive ROI from working with us.

And this kind of scale is exactly what we needed for an industry as competetive as footwear where you're competing against giants like Nike, Adidas, Dick's Sporting Goods, and Amazon.

This is how you build a bulletproof SEO campaign from the ground up. You simply do more.

Creating optimized collection pages for all of these keywords certainly took us a lot of time, but it was very much worth it in the end.

Collection Page Optimization

Our process for optimizing collection pages is the same accross all of the brands that we work with. Maybe sometimes we tweak it a little bit depending on what the brand needs, however when optimizing your On-Page SEO, there's one thing you have to keep in mind.

Google is an algorithm.

Obvious - I know, but a lot of people and SEOs seem to forget that the entire purpose of an algorithm is to produce good results, consistently.

And so it is only natural that the best On-Page SEO strategy is something that is consistent across all brands, regardless of the vertical they are in.

This is why, our only focus with On-Page SEO, is to make it obvious what our page is about.

Here's the simple process we use to do that:

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 2 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added over 80 collection pages to their website, and also wrote about 45,000 words of optimized bottom of funnel content for these collection pages.

Like I said - the process is very simple, but the difficult part, is doing this at scale so that you can target as many profitable keyword opportunites as possible.

Our next step after optimizing the collection pages, was going through our standard internal linking process.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This footwear brand sold a broad collection of atheltic foorwear, so we divided them all into specific categories such as:

  • Running shoes

  • Football Cleats

  • Women's Volleyball Shoes

  • Men's Volleyball SHoes

  • Soccer Shoes

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Track And Field/Beginner/Distance Running SHoes

  • Black/White/High Top/Low Top/Wide Football Cleats

  • Pink/Colorful/Cute/White/Blue/Indor Volleyball Shoes

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Building Topical Authority

Another key element to the Niche Authority Method is building topical authority. With this brand, we did this by creating 4-5 blogs a month, which added about 10,000 words of niche relevant content to their website each month.

By building internal links to our collection pages, we were able to funnel this traffic as well as topical authority into our collection pages, causing them to rank higher and drive more sales for the brand.

We were then able to utilize these blogs in our backlink outreach to steal our competitors links. Here's how we did that.

Backlink Outreach at Scale

Using our AI personalized outreach system, we were able to:

  1. take our competitor's blogs

  2. backtrack from there and find the websites that linked to their blogs

  3. find the publisher's email

  4. send a personalized email, pitching our blog over our competitors, with a bonus cash incentive.

Now, alot of people and SEOs might say that you shouldn't pay for a backlink, but that's simply the way the game is played, and to not do so is simply irresponsible because you are simply putting yourself at a massive disadvantage. So much so that you might as well not bother with SEO.

I've been building and paying for links for the last 6 years and have only seen traffic and sales rise because of it.

And the end result of this strategy is that we were able to build 10+ niche relevant backlinks every single month, while also reducing the amount of links our competitors have, which makes these links twice at powerful.

In every SEO campaign, one of the primary goals is to bridge the authority gap that your website currently has against your competitors. Building backlinks is one way to bridge that gap, but if you also removed your competitors backlinks at the same time, then there's less of a gap that you need to overcome in order to come out ahead.

Using this strategy was integral to the success of the campaign, and I believe it was the main reason why were were able to see an 853% traffic increase in just 3.5 months.



Working with this footwear brand has shown me that even brands that start off with very little traffic and authority(they were about 7,500 visits/mo before we started, and had a DA of 24), can see explosive results from the Niche Authority Method.

Before I show you what we did with this brand, let's dive into their back story

Footwear Brand Backstory

Before we started working with this brand, they did absolutely 0 SEO. I'm talking 0 blogs, 0 On-Page optimizations - nada.

They were ranking for their branded search terms and doing pretty of of just Meta ads alone.

However, due to a recent streak of Meta bugs that caused their campaings to overspend(and not give any traffic), they really wanted to diversify where their sales were coming from.

Which is when they came to us.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research.

Due to this brand being completely fresh when it came to SEO, we had to do a lot more keyword reseach than we typically do.

I will say though, that if you're just starting out an SEO campaign, one of the best places to find keywords is by putting your competitors into Semrush's keyword gap tool, and then use a keyword difficulty(KD) filter to only target keywords that you can rank for.

Since this brand had a DA of 24 when we started, we only targeted keywords up to a KD of 45. This isn't an exact science, however, it allows us to aggresively pursue keyword opportunites that we can rank for in less than 3 months, which played a big part in how we grew their organic traffic by 8x in such a short time frame.

By using various filters, we were able to find over 90 keyword clusters that were getting an estimated 970,000 searchers per month. Now keep in mind, that even if you ranked #1 for all of these keywords, you would only get a fraction of this volume actually visiting your website - but the sheer scale that we operate in makes is so that we only need to be in the top 5-7 search results for these keywords for our client to see a massive ROI from working with us.

And this kind of scale is exactly what we needed for an industry as competetive as footwear where you're competing against giants like Nike, Adidas, Dick's Sporting Goods, and Amazon.

This is how you build a bulletproof SEO campaign from the ground up. You simply do more.

Creating optimized collection pages for all of these keywords certainly took us a lot of time, but it was very much worth it in the end.

Collection Page Optimization

Our process for optimizing collection pages is the same accross all of the brands that we work with. Maybe sometimes we tweak it a little bit depending on what the brand needs, however when optimizing your On-Page SEO, there's one thing you have to keep in mind.

Google is an algorithm.

Obvious - I know, but a lot of people and SEOs seem to forget that the entire purpose of an algorithm is to produce good results, consistently.

And so it is only natural that the best On-Page SEO strategy is something that is consistent across all brands, regardless of the vertical they are in.

This is why, our only focus with On-Page SEO, is to make it obvious what our page is about.

Here's the simple process we use to do that:

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 2 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added over 80 collection pages to their website, and also wrote about 45,000 words of optimized bottom of funnel content for these collection pages.

Like I said - the process is very simple, but the difficult part, is doing this at scale so that you can target as many profitable keyword opportunites as possible.

Our next step after optimizing the collection pages, was going through our standard internal linking process.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This footwear brand sold a broad collection of atheltic foorwear, so we divided them all into specific categories such as:

  • Running shoes

  • Football Cleats

  • Women's Volleyball Shoes

  • Men's Volleyball SHoes

  • Soccer Shoes

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Track And Field/Beginner/Distance Running SHoes

  • Black/White/High Top/Low Top/Wide Football Cleats

  • Pink/Colorful/Cute/White/Blue/Indor Volleyball Shoes

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Building Topical Authority

Another key element to the Niche Authority Method is building topical authority. With this brand, we did this by creating 4-5 blogs a month, which added about 10,000 words of niche relevant content to their website each month.

By building internal links to our collection pages, we were able to funnel this traffic as well as topical authority into our collection pages, causing them to rank higher and drive more sales for the brand.

We were then able to utilize these blogs in our backlink outreach to steal our competitors links. Here's how we did that.

Backlink Outreach at Scale

Using our AI personalized outreach system, we were able to:

  1. take our competitor's blogs

  2. backtrack from there and find the websites that linked to their blogs

  3. find the publisher's email

  4. send a personalized email, pitching our blog over our competitors, with a bonus cash incentive.

Now, alot of people and SEOs might say that you shouldn't pay for a backlink, but that's simply the way the game is played, and to not do so is simply irresponsible because you are simply putting yourself at a massive disadvantage. So much so that you might as well not bother with SEO.

I've been building and paying for links for the last 6 years and have only seen traffic and sales rise because of it.

And the end result of this strategy is that we were able to build 10+ niche relevant backlinks every single month, while also reducing the amount of links our competitors have, which makes these links twice at powerful.

In every SEO campaign, one of the primary goals is to bridge the authority gap that your website currently has against your competitors. Building backlinks is one way to bridge that gap, but if you also removed your competitors backlinks at the same time, then there's less of a gap that you need to overcome in order to come out ahead.

Using this strategy was integral to the success of the campaign, and I believe it was the main reason why were were able to see an 853% traffic increase in just 3.5 months.



Working with this footwear brand has shown me that even brands that start off with very little traffic and authority(they were about 7,500 visits/mo before we started, and had a DA of 24), can see explosive results from the Niche Authority Method.

Before I show you what we did with this brand, let's dive into their back story

Footwear Brand Backstory

Before we started working with this brand, they did absolutely 0 SEO. I'm talking 0 blogs, 0 On-Page optimizations - nada.

They were ranking for their branded search terms and doing pretty of of just Meta ads alone.

However, due to a recent streak of Meta bugs that caused their campaings to overspend(and not give any traffic), they really wanted to diversify where their sales were coming from.

Which is when they came to us.

Implementing the DTC Niche Authority Method

Keyword Research

The first thing we did in this campaign, was keyword research.

Due to this brand being completely fresh when it came to SEO, we had to do a lot more keyword reseach than we typically do.

I will say though, that if you're just starting out an SEO campaign, one of the best places to find keywords is by putting your competitors into Semrush's keyword gap tool, and then use a keyword difficulty(KD) filter to only target keywords that you can rank for.

Since this brand had a DA of 24 when we started, we only targeted keywords up to a KD of 45. This isn't an exact science, however, it allows us to aggresively pursue keyword opportunites that we can rank for in less than 3 months, which played a big part in how we grew their organic traffic by 8x in such a short time frame.

By using various filters, we were able to find over 90 keyword clusters that were getting an estimated 970,000 searchers per month. Now keep in mind, that even if you ranked #1 for all of these keywords, you would only get a fraction of this volume actually visiting your website - but the sheer scale that we operate in makes is so that we only need to be in the top 5-7 search results for these keywords for our client to see a massive ROI from working with us.

And this kind of scale is exactly what we needed for an industry as competetive as footwear where you're competing against giants like Nike, Adidas, Dick's Sporting Goods, and Amazon.

This is how you build a bulletproof SEO campaign from the ground up. You simply do more.

Creating optimized collection pages for all of these keywords certainly took us a lot of time, but it was very much worth it in the end.

Collection Page Optimization

Our process for optimizing collection pages is the same accross all of the brands that we work with. Maybe sometimes we tweak it a little bit depending on what the brand needs, however when optimizing your On-Page SEO, there's one thing you have to keep in mind.

Google is an algorithm.

Obvious - I know, but a lot of people and SEOs seem to forget that the entire purpose of an algorithm is to produce good results, consistently.

And so it is only natural that the best On-Page SEO strategy is something that is consistent across all brands, regardless of the vertical they are in.

This is why, our only focus with On-Page SEO, is to make it obvious what our page is about.

Here's the simple process we use to do that:

On-Page SEO checklist(collection pages)

  1. Title Tag, Meta Description, and the URL slug include the main keyword at least once

  2. H1 tag of the page has the primary keyword

  3. 2-4 sentances of conversion focused content under the h1 tag

  4. 500-1000 words throughout the page. We like to add it to the bottom and use a dropdown so that it doesn't clutter the page. Here's what that looks like:

  5. And then add internal links to related collection pages/blog articles within that content.

And that's it!

It took us about 2 weeks to implement this process for this brand, mainly because of the sheer scope of it all. We added over 80 collection pages to their website, and also wrote about 45,000 words of optimized bottom of funnel content for these collection pages.

Like I said - the process is very simple, but the difficult part, is doing this at scale so that you can target as many profitable keyword opportunites as possible.

Our next step after optimizing the collection pages, was going through our standard internal linking process.

Internal Linking

The goal with internal links is to link all of the related content pieces together in a hierarchal structure.

The benefits of this are twofold:

1) Site navigation is drastically improved, as customers can easily find related products as they are all connected with internal links.
2) Authority generated from backlinks/blog articles is spread efficiently throughout the website, multiplying the value of our authority building efforts.

Here's an example of what a hierchal linking structure looks like:

When setting up internal links, we're going from the most broad pages on the website, to the most specific.

This footwear brand sold a broad collection of atheltic foorwear, so we divided them all into specific categories such as:

  • Running shoes

  • Football Cleats

  • Women's Volleyball Shoes

  • Men's Volleyball SHoes

  • Soccer Shoes

  • etc

And then from these categories, we dived even deeper and internally linked to long tail variations of those keywords such as:

  • Track And Field/Beginner/Distance Running SHoes

  • Black/White/High Top/Low Top/Wide Football Cleats

  • Pink/Colorful/Cute/White/Blue/Indor Volleyball Shoes

  • etc

This is where our keyword reseach came into play, as we were able to target most of the keywords in this space, and then by using this internal linking strategy, we were able to funnel authority into these new pages, forcing them to rank well on Google.

Building Topical Authority

Another key element to the Niche Authority Method is building topical authority. With this brand, we did this by creating 4-5 blogs a month, which added about 10,000 words of niche relevant content to their website each month.

By building internal links to our collection pages, we were able to funnel this traffic as well as topical authority into our collection pages, causing them to rank higher and drive more sales for the brand.

We were then able to utilize these blogs in our backlink outreach to steal our competitors links. Here's how we did that.

Backlink Outreach at Scale

Using our AI personalized outreach system, we were able to:

  1. take our competitor's blogs

  2. backtrack from there and find the websites that linked to their blogs

  3. find the publisher's email

  4. send a personalized email, pitching our blog over our competitors, with a bonus cash incentive.

Now, alot of people and SEOs might say that you shouldn't pay for a backlink, but that's simply the way the game is played, and to not do so is simply irresponsible because you are simply putting yourself at a massive disadvantage. So much so that you might as well not bother with SEO.

I've been building and paying for links for the last 6 years and have only seen traffic and sales rise because of it.

And the end result of this strategy is that we were able to build 10+ niche relevant backlinks every single month, while also reducing the amount of links our competitors have, which makes these links twice at powerful.

In every SEO campaign, one of the primary goals is to bridge the authority gap that your website currently has against your competitors. Building backlinks is one way to bridge that gap, but if you also removed your competitors backlinks at the same time, then there's less of a gap that you need to overcome in order to come out ahead.

Using this strategy was integral to the success of the campaign, and I believe it was the main reason why were were able to see an 853% traffic increase in just 3.5 months.



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No longer, will you have to fork over your margins to Amazon for the latest seller's

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Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.

Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.

Levelu is an full service SEO agency designed to help Ecommerce brands profitably scale using organic traffic.

CONTACT US

291 Ryan Street, Hillside, NJ

Marvin@thelevelu.com

+1 551 273 9648

Copyright 2024. All rights Reserved.